In the competitive market for technical talent, nearly every company is vying for skilled technical professionals, while the pool of qualified candidates remains limited. Creating a recruitment video can significantly aid in attracting technical staff by offering a behind-the-scenes look at your company. This allows potential candidates to gain a genuine sense of the workplace and see what sets you apart as an employer.

When planning a recruitment video, it’s essential to clearly define your objective and audience. For instance, a video targeting an entry-level welder should take a different approach than one aimed at a senior project engineer. At Indall, we collaborate closely with clients during the initial stages to ensure that the recruitment video aligns perfectly with your goal. Options like a video series or an interactive video format can also be explored, providing each viewer with a tailored experience that resonates with their specific interests and career level.