The possibilities
What is a 3D visualisation?
A 3D visualization is the modern replacement for product photography. Using high-quality 3D software, it's possible to create photorealistic images of buildings, products, or machines without the need for a camera. Based on CAD models, carefully selected lighting, and realistic textures, a visualization can be produced. This can range from a futuristic or stylized image to one that is indistinguishable from a real photograph.
By opting for a 3D visualization, you can focus on showcasing the product without needing the actual item. Additionally, the object can be presented in a calm environment to minimize distractions, ensuring maximum attention is directed toward the message being conveyed. This approach not only enhances the visual impact but also allows for greater creativity in presentation.
When to use a 3D visualisation?
There are many different ways to utilize 3D visualizations. For example, many area developers use them for artist's impressions of how a location will look. Technical companies also have various specific reasons for creating 3D visualizations.
Product configurator
Many technical products and machines come in various configurations and setups. Through 3D rendering, these variations can be presented in a clear and interactive manner. This way, potential customers can experiment with options and configurations, potentially linking this to an immediate price quote.
For tenders and bids
A significant amount of time is invested in a tender, resulting in a comprehensive report. However, the evaluating committee may not always have sufficient background knowledge of the subject and receives multiple applications. Clearly communicating the proposition is therefore crucial. By investing in a strong infographic, image, or video, the message becomes more prominent, increasing the chances of award success.
