Make technology sexy again!
Author
Roland Guijs
Date
March 6, 2023
Reading time
3 minutes
Themes
E
‘Makes technology sexy again.’ I wish I had come up with this tagline myself, but that honor goes to the reporter from Algemeen Dagblad. Because this is exactly what we believe in and what we do at Indall.
As of 2023, technology and engineering still have a somewhat stuffy image. Unfortunately, and also unfairly, if you ask me. As a graduated mechanical engineer and now a media producer, I know both the creative and the technical sides, and I can say that technology can indeed be sexy. Unfortunately, bringing this to the forefront often proves to be a challenge. Partly because technical companies have never really focused on it, partly because a block of steel simply has less sex appeal than a consumer product, and partly because communication for technical companies deserves a special approach.
Labor Shortages in the Technical Sector
The image of the sector has unfortunately contributed to the fact that a technical career is not appealing to young talent. The sector is aging, and the number of vacancies is increasing dramatically. The consequence? The waiting time to have a solar panel installed is an average of six months, and major innovations are delayed because there is no capacity to further develop them. Every company is fighting for the handful of available technical talent.
Of course, many more technicians (m/f/x) need to be trained, but that does not help your organization with the current open vacancy. A little fun fact in between, an average open vacancy costs about €350. Per day.
Employer Branding for Technical Companies
There are plenty of reasons for companies to invest in good labor market communication. Successful employer branding is not rocket science or an overly expensive process. The art lies in the mix and authenticity. A quickly posted photo taken with an iPhone of the cozy Friday afternoon drinks is just as important as a slick corporate video or a personal vlog from Tom in R&D talking about his workday. People want to know what they can expect. To experience what the work atmosphere is like, what cool innovations they are working on, and what their future colleagues think of the boss.
So there are indeed plenty of reasons to seriously consider the use of video. To attract that highly sought-after candidate for the vacancy, but also to convince investors or customers of the latest innovation. And we are happy to think along with you about how best to do that. Who are we? My colleagues and I from Indall, who visualize technology in an understandable and appealing way using digital media like video, animation, and design.
This article previously appeared as a contribution to the regular column XL-Pencil from Content Amersfoort.
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