More effective sales and pitches through impactful images and videos
Author
Remco Guijs
Date
September 28, 2022
Reading time
4 minutes
Topics
Many companies see visualizations as a secondary concern rather than a priority. Yet research shows that visualization is the means to explain concepts and convince a customer of a product or service.
It illustrates important information and brings ideas to life. No wonder that 90% of the information sent to our brains is visual (Thermopylae). With clear design in a quote, tender, or other presentation, you surpass others by as much as 219% (Adobe). Whether it's an investment pitch in technology, a written tender for innovation, or a product presentation of a machine; with just text, it's a wasted investment of time. This blog therefore focuses on visualizing products and services to support a message.
Success Story: Clear product animations for the manufacturing industry
We start with a case from industrial elevator builder Qimarox, which had a groundbreaking concept for many sectors. The Twinsorter is interesting for transport in warehouses to buffering in the food industry, but developing a prototype is a risky investment. Moreover, a demo model is limited to a small number of applications, and it is a logistical challenge to reach global parties. With a digital product presentation, the wide range of possibilities was showcased, and customer relationships were engaged early on with this new product. It provided an innovative image that offered a solution to the problems and challenges of the target market. In this way, the video helped in validating the product potential and convinced relationships of the product. Meanwhile, the Twinsorter has been patented and is part of the sales offering. The video is still used as a sales tool and marketing instrument. The investment was quickly recouped thanks to the reduced risk of a failed concept and the increased involvement of customer relationships.
A good balance between content and form
In developing this content during the conceptualization and/or tendering phase, the focus should not only be on the aesthetic appeal but also on functionality. A good image or video not only looks nice but also illustrates important information and brings an idea to life. It provides insights that text cannot give, and allows space for the client to imagine possibilities. There are many advantages to visualizing early as a technical company:
People crave visual stimuli. No wonder half of our brain is geared towards processing visual stimuli. By using photos and videos, you increase trust, evoke emotion, and information is remembered up to six times better (Stelzner).
Image goes beyond text. A visualization not only summarizes but also complements and can highlight topics that are normally not visible. A video presentation makes a content-related offer personal, a photorealistic rendering turns a concept into a concrete product, and an overview image makes a tender for a logistics system clear.
Good visualizations pay for themselves and save money! By using visualizations early, you save on other costs. For example, a 3D model prevents the investment in a prototype, product animation can make a demo model unnecessary, and you reduce the risk of lost tenders.
Convincing tools for sales teams. Thanks to images that clarify, transform, and persuade, a complex product can be sold with less technical knowledge. Moreover, a good summary is immediately a modern brochure for the client, which makes you stand out and be remembered longer.
Increase impact. By investing once, a message can be perfected and is infinitely scalable. It gives more possibilities for online visibility, and moreover, photos and videos perform significantly well for your online discoverability as a company.
Success story: a successful grant
The application of a good video can make a difference in securing a grant, as demonstrated by the grant application of GroenvermogenNL. To accelerate the production and use of green hydrogen, the Ministry of Economic Affairs & Climate, in collaboration with several parties, wrote a 155-page application. However, it was a significant challenge to make this complex document with ambitious goals stand out to the National Growth Fund. Therefore, Indall developed an additional video production that summarizes the application using 2D animation. Leading stakeholders from VDL, Urgenda, and Eindhoven University of Technology also support the application in the video message. The result is a solution-oriented and sincere visual message that contributed to the approval of the €500 million application.
Start improving your product presentation
A visualization of a concept or request doesn't have to be ambitious, as long as it is solution-oriented and inspiring. A personal video, clear sketches of the concept, and additional infographics will make your pitch stand out, making you more memorable. Indall helps ambitious, technical companies sell their products and services by creating compelling visualizations.
