Brand story and film:
Global launch of the cloud makers
Client
ENGIE
Themes
Start-up The Global Irrigation Project (TGIP) had a revolutionary idea: creating clouds with wind turbines. Having a great idea is one thing, but how do you get a seat at the table with major players? Indall brought the concept to life with a unique 3D film that not only told the start-up’s story but also underscored their ambition.
The film gained global media attention, building trust with renowned organizations.
The challenge
A groundbreaking idea like this often gets lost because it’s not easily understood or because it doesn’t have enough visibility.
That’s why it was crucial to translate the advanced technology into powerful, comprehensible visuals. This made the concept not only visible but also understandable and inspiring to a wide audience.
The Solution
Over the past few years, we’ve worked closely with the start-up on various projects. We developed a new visual identity and used innovative infographics and animations to position The Global Irrigation Project as the leading player in cloud-making technology.
A Powerful Launch with a Launch Film
A 3D animated film brought The Global Irrigation Project’s concept to life, explaining everything from the formation of clouds to making the world greener. Featuring custom sound design and the renowned voice of Jan Douwe Kroeske, the film takes viewers on a journey into a fantastic vision of the future.
Why a tutorial video?
Demonstrating Instructions in Video
Demonstrating instructions directly on video creates clear guidance with minimal distractions. By focusing solely on the steps without showing a colleague or actor, the audience can concentrate entirely on the instructions.
Additional elements like on-screen text, arrows, and animations reinforce the clarity of each step, helping viewers retain the information more effectively. A voice-over can provide extra insights, including tips and tricks, while setting the tone and emotional feel of the video.
This format is also easily translatable, allowing viewers around the globe to understand and apply the instructions.
