The possibilities
What exactly is a video series?
Nowadays, business video content is becoming shorter and faster. You want to convince the viewer of your message as quickly as possible before they scroll past. But what if the viewer is genuinely interested in the topic? In that case, a video series or long-form video is extremely suitable. Long-form video series consist of multiple videos of three minutes or longer, with the goal of informing and inspiring. In a video series about a company, a specific topic is usually chosen, which is then explored from multiple perspectives. This can be done, for example, by interviewing experts or through a company visit. Often, the entire series is narrated by a presenter in a light-hearted and humorous manner. The most well-known form of long-form video is, of course, the (mini) documentary, which provides deeper insight into a subject.
Why have a video series made?
A video series targets a smaller but engaged audience, those who already have an interest in the topic and want to learn more. This format offers multiple touchpoints with the viewer, such as uploading a new episode weekly. By doing so, a relationship is built between the presenter and the brand, which is beneficial for brand identity and image.
Additionally, referencing previous and upcoming episodes within the series creates a cohesive narrative, giving the viewer a genuine sense of participation. With multiple episodes and extended viewing time, there’s an opportunity to tell a more complete story and explore various perspectives. This approach is particularly valuable for initiatives like employer branding or at the early stages of the sales funnel, as it fosters a deeper understanding and connection with the audience.
5 benefits of a long form video series
Interested Viewers: Viewers of long form videos tend to be more engaged and intrinsically interested in the subject matter. This allows you to tailor the information level to a valuable target audience, with the story and content taking center stage rather than direct sales.
Creative Freedom: When creating a video series, the format is essential. There is ample room for creativity, whether you choose humor to appeal to Gen Z or wish to delve into more profound ethical discussions. Look for a format that fits your company and target audience, such as a report that visits various partners or a documentary series featuring experts.
Building Brand Image and Identity: Long form video series provide the opportunity to create an engaged audience that consciously chooses to continue watching. This helps you position your brand effectively and take viewers along on your narrative. Do you want to be seen as an innovative startup prioritizing sustainability, or as a company with decades of experience and expertise?
The Power of Repetition: Given that an average LinkedIn post is seen by only about 10% of followers, it's crucial to post regularly and repetitively. By delivering your message multiple times and in different ways, you increase its impact on your target audience.
Highlighting Multiple Perspectives: A video series allows you to showcase different viewpoints in each episode. This enables you to target specific subgroups within your audience, allowing for more focused and effective communication.
Employer branding: recruit technical talent with a video series
Companies in the technical sector employ a diverse range of personnel and have numerous job vacancies. By creating a video series that highlights various roles within the organization, you can enhance brand awareness while providing a comprehensive view of the work and the types of people involved.
Examples of this could include profiles of technicians, sales representatives, senior engineers, and project managers. These videos can also be repurposed as recruitment videos, serving a dual purpose. This approach not only showcases the talent within your company but also attracts potential candidates by giving them insight into the company culture and the specific roles available.
Innovation and development
Innovation and development is the pillar on which many tech companies are built. Through innovative ideas and the continuous development of existing products, competitive market positions are established. In convincing customers and relationships, it is often crucial to showcase new developments. By creating a video series about the innovations within the company or successful projects with clients, an interesting proposition is presented to external stakeholders.
Curious about the possibilities for a video series?
Indall specializes in creating long-form video series for both technical and non-technical companies. Our team actively collaborates to determine which format best suits your goals.
Curious about the possibilities? Feel free to contact us using the form below!
