The possbilities
What is an employer branding video?
An employer branding video is a specific type of video aimed at building an employer brand. In other words, it makes your company appealing to future employees who align with your values. Typically, an employer branding video is part of a series or campaign, providing insights into, for example, the company's culture. It can showcase the office or workspace, highlight ongoing innovations, depict the atmosphere, or feature team-building activities that strengthen the team, among other aspects.
By creating an employer branding video or video series, potential new colleagues can gain a clear understanding of your company. A strong employer brand is also important for the current workforce, as it enhances pride and connection to the organization.
What Should an Employer Branding Video Accomplish?
If your company is looking to create an employer branding video, two crucial elements must be addressed:
How do employees experience the work environment and company culture?
How do you want employees to perceive the work environment and company culture?
Authenticity is vital for an employer branding video. People can easily tell when a video does not align with reality, which can create a counterproductive effect. Therefore, it’s essential to understand how your employees currently perceive the company culture and how you would like them to perceive it.
To achieve this, consider what initiatives or activities are needed to foster the desired culture. Creating employer branding videos can serve as a valuable impetus for these efforts.
In our employer branding whitepaper, we delve deeper into this topic and provide concrete tips on how to implement these ideas effectively.
Using employer branding videos
It’s important to note that an employer branding video is different from a recruitment video. While a recruitment video focuses on a specific vacancy, employer branding videos are aimed at promoting the overall employer brand. These videos are typically shared on social media platforms like LinkedIn and Instagram to boost brand awareness. They are also highly effective for advertising on platforms like YouTube.
A valuable, yet often overlooked, use of employer branding videos is to feature them on the company intranet. Sharing these videos among employees allows them to showcase the workplace to friends and family, naturally turning them into brand ambassadors. How easy, and fun, is it for an employee to share a dynamic video of their workplace at a family gathering?
Curious about the possibilities?
Contact us below, and we will look at how we can give employer branding substance for your company!
