What is a 2D animation?
2D animation, or two-dimensional animation, is a way to visualize something with moving illustrations, a voice-over, and often sound design. Not a Hollywood blockbuster, but a smart way to make complex subjects more accessible.
Whether it involves a technical system, a step-by-step plan, or an abstract idea: animation helps you to present it in a concise and visual way. No long texts, but a story in images, built step by step. Even when something is invisible or difficult to access in reality. Or not physically tangible at all, such as a vision or process.
The technique has actually been around for quite some time. Just think of the old Disney classics like Snow White or The Lion King. But these days, you see this form of animation everywhere, not just in entertainment. For example, you can find 2D animation in explanatory animations, e-learnings, social media campaigns, and more.
2D animation examples
Explaining technology doesn't have to be complicated. At Indall, we create animations that make your story accessible and visual. We often work with 2D animation: clear, flexible, and of course fun to watch. This is how we make the technical a bit more tangible.
Having a 2D animation made by Indall
As an animation studio with a technical background, we at Indall work daily on 2D animations for organizations in the technology and energy sectors. Whether it's a smart system, a safety protocol, or an abstract process, we know exactly how to make your story visually appealing and understandable. We do this step by step, of course.
Introduction & concept
The best videos start with a comprehensive introduction. During this conversation, we will delve deeper into who you are, who your target audience is, and what the goal of the video is. Of course, we will take your existing content and brand style into account, so that everything fits together seamlessly.
Once we have aligned the story and important details, our team will start working on a concept and mood board that you can provide feedback on. This way, you will immediately get an impression of the atmosphere of the video and we can make a flying start.
Script & storyboard
We are writing a script with accompanying voice-over text. To visualize this, we create a storyboard that depicts every step of the animation. This is the step where the real transition from content to visualization takes place, and where the right people (such as subject matter experts) need to get involved.
Production & finishing
We are going to animate! Movement, color, sound, and details are created step by step into your custom-made animation. During production, we keep you updated and schedule various feedback moments to ensure everything is perfect.
Delivery & completion
The end of the ride is in sight. After approval, we will deliver the video in the previously agreed formats. Need extra versions or advice on how to use them best? We are here for you!
The benefits of 2D animations
Make difficult easy
When you turn a story into images, only the truly important parts remain. This way, you avoid peripheral issues, distracting elements, or unnecessary details and stay focused on the core.
No actors needed
Do you prefer not to be on camera yourself? Or do you not want to use actors? 2D animations are timeless, easy to adjust, and can continue to be used when a colleague leaves.
Stay ahead of the competition
Convincing customers of an innovative concept is not easy. Often, this phase in the process also causes delays. By making expectations clear early on with 2D animations, the process is expedited and valuable time is saved.
