Outdoor Cabinet: from technical provision
to compelling story
Client
Outdoor cabinet
Buitenkast provides connection boxes that supply electricity, water, and gas for public events and markets. Their systems are technically robust and indispensable for municipalities and organizers, but this is not apparent from the outside. Buitenkast sought a way to make their unique selling points visible, understandable, and attractive to both municipalities and contractors.
Our Approach
For this assignment, we collaborated with the marketing agency LeadLogic. Our mission was to reduce the technical complexity to a clear, visual story, with content that sells, explains, and relieves.
We achieved this with:
3D Animations
We developed several 3D animations that showcased the unique advantages of the Buitenkast systems, such as realistic visualizations of the internal technology and smart connections with power and water supplies. These animations are used in advertisements, commercials, and sales presentations.
Explanatory Videos that Make Technology Understandable
For users, municipalities, and installers, we created clear explanatory videos in which actor Pim guides the viewer step by step through the usage. Technical information was presented in an accessible and professional manner, resulting in fewer inquiries to customer service, increased customer satisfaction, and greater trust from clients. To enhance recognition, the same actor appears in all videos.
Smart content, multi-purpose
By having a clear strategy in advance, the final products are now used for multiple objectives. For sales videos and online campaigns, but also for internal training and instructional videos for end users. With one production, maximum return has been achieved from image and message.
By having a clear strategy in advance, the final products are now used for multiple objectives. For sales videos and online campaigns, but also for internal training and instructional videos for end users. With one production, maximum return has been achieved from image and message.
The result
By having the right strategy clearly defined in advance, the end products are now being used for multiple purposes. For sales videos and online campaigns, but also for internal training and instructional videos for end users. With one production, maximum return has been achieved from the image and message.
