Het is officieel: Indall is B Corp™!
Author
Monique van der Wal
A corporate identity is often well established. Colors, fonts, and the use of imagery are clearly described and applied organization-wide. But as soon as complex information needs to be visualized in an infographic, explainer video, or 2D animation, those agreements often fade into the background. This results in disjointed styles, even though these very tools play an important role in an organization's communication.
One source for all visual communication
Consistency and speed
An image library ensures that designers do not have to make the same choices over and over again. The foundation is already established, allowing new materials to be developed faster and to align better with each other.
This is not only pleasant for designers. It also creates more recognisability for employees, stakeholders, and target groups. Step by step, an organisation builds a consistent visual positioning, where complex information is always explained in the same way.
At the same time, more room is left for customisation. The time that is normally spent setting up a style can now be dedicated to content, storytelling, and creative execution.
Some organizations already have a wonderful toolbox. For other clients, we build a toolbox ourselves. Think of it as an investment in solar panels: a slightly larger investment at the start of a process that continuously pays for itself.
An investment that keeps on giving
A central image database requires extra attention at the beginning of a trajectory. In return, future projects can be developed faster and require less time for coordination and design.
For organizations that regularly work on campaign & concept development, technical communication or recurring video productions this yields a great deal in the long term. Not because everything becomes the same, but because every new medium builds upon a strong and recognizable foundation.
