The possibilities
What is a social media video?
Social media videos are video content specifically created for online platforms, focusing on viewer engagement. When viewers connect with the content and enjoy it, it encourages interaction, comments, likes, and reposts, all of which are valued by social media algorithms. It's essential to appeal to emotions, avoiding a hard sales pitch or overly serious tone. Instead, content like a fun introduction to a new intern, a glimpse into the company cafeteria, or a lighthearted showcase of various products tends to perform much better online.
Types of social media content
The possibilities and variations for social media videos are endless, and creativity is almost always rewarded. A common type of social media video is behind-the-scenes content, offering a glimpse behind the curtain. This could be at the coffee machine, during the filming of a new corporate video, or a casual tour of the office. Another frequently used format is 2D animation, which is often employed to communicate more complex topics clearly. As mentioned earlier, focusing on people is key, such as creating personal profiles of employees. This type of social media video is also very effective for employer branding. Lastly, practical tips and tricks are a popular form of social media content, as they address everyday problems faced by viewers in their work, immediately sparking interest.
4 tips for having social media videos made
Put the Viewer First: People consume social media content that resonates with them and fits their perspective. Focus on the viewer rather than pushing a hard sales message; keep it light and engaging.
Consider the Call to Action (CTA): If the social media video is well-received and the viewer watches it until the end, what’s next? Ensure there’s a clear call to action, guiding viewers on the desired next steps.
Include Subtitles: Most social media videos are viewed without sound. Always add subtitles to your videos so that your message is clear, regardless of whether the audio is on or off.
Create a Series: It’s often said that one video is no video for social media. Repetition and consistency are crucial for the algorithm, and it helps enhance brand recognition.
Curious about the possibilities for a social media video?
Indall specializes in creating social media content for technical companies. Our team actively thinks along about which format best suits your company and the goal you want to achieve. Curious about the possibilities for producing a social media video? Then feel free to contact us!
