The possibilities
What is an interactive video?
Interactive video allows viewers to make active choices, like answering questions, participating in quizzes, or deciding on the next steps in the video. One of the first significant launches of interactive video was Netflix’s Bandersnatch, where viewers determine the storyline by selecting multiple-choice options, leading to different possible endings. To create these interactive experiences, Indall utilizes its own developed platform or collaborates with partner Ivory Studio. Curious about the benefits of creating an interactive video? Read on to learn more.
Benefits of interactive videos for businesses
Research shows that interactive video engages the brain much more actively than traditional, linear video. Since the viewer is "in the driver’s seat," they feel a sense of control, which helps them absorb and retain the message more effectively. This feature is especially valuable in sales processes, where multiple unique selling points (USPs) can be highlighted in an accessible way. In technical instruction videos or e-learning modules, interactive video offers even greater value, allowing viewers to learn at their own pace and even be quizzed on newly acquired knowledge.
Possible applications within an interactive video
Personalize the viewer experience by incorporating input fields, increasing engagement even further.
Multilingual text options can be embedded directly in the video, making it easy to adapt for international products and services.
Generate leads through a built-in funnel based on the viewer's personalized choices, which can be seamlessly linked to a CRM system.
Analyze viewer choices to gain deeper insights into their preferences. These A/B testing results can be valuable in guiding strategic initiatives.
Recruit staff with interactive videos
To attract the right talent, it’s important to stand out, such as with a "working at" website. Using a recruitment video is already a great way to present your company and engage potential candidates, but creating an interactive video as a recruitment video adds an extra layer.By incorporating questions in the video to learn more about a candidate's education level, interests, and experience, suitable job openings can be presented immediately, and the videos can be tailored to their preferences. This includes aspects like tone of voice and the type of people sharing their experiences at the company. As a result, potential applicants gain a clearer understanding of the company and the role.
Training with interactive videos
Since interactive video engages the brain much more actively than a standard linear video, this format is highly suitable as a training method. By combining video, text, images, animations, and questions, viewers are presented with a varied experience. This keeps their attention longer and enables them to absorb the material more quickly and effectively.
Explanation videos and e-learning
Interactive applications also provide valuable additions for instructional videos. The use of video is already a significant enhancement to or replacement for written manuals, but incorporating interactive elements opens up many possibilities. For instance, by asking a few initial questions, the current situation can be assessed, and the appropriate video can then be displayed.
By guiding viewers step-by-step through the installation process, many barriers are removed, leading to fewer installation errors and increased customer satisfaction.
Onboarding: Safety First
Safety and safety procedures are often crucial components of onboarding new employees. Creating an interactive guide allows you to explain all the company’s procedures and rules to a new colleague in an accessible manner. Situations can be visualized, and by adding questions, it actively checks whether the individual understands the material.
This could include topics such as cybersecurity, with questions like, "What do you do if you receive such an email?" or the use of personal protective equipment (PPE) with questions like, "Should you wear steel-toed work boots within the yellow lines?" By standardizing the onboarding process, the HR department is relieved, and it can be ensured that everyone is aware of safety measures. With the creation of an interactive video, all knowledge is secured and presented in an engaging way.
Curious about the possibilities of an interactive video?
The best choice between video or animation depends on the situation. One advantage of live-action video is that it adds a personal touch, which can be a valuable addition for onboarding and in sales processes for technical products. For instructional or explanatory videos, creating an interactive animation is often more suitable, as it allows for flexible presentations of multiple models or configurations, eliminates distracting background elements, and enables viewer assessments on the relevant information.
Often, a combination of both formats is chosen to leverage the best of both worlds. The video footage provides a personal character and realism, as real people are featured, while the animations offer additional clarity.
Curious about the possibilities of creating an interactive video? Contact us, and we’d be happy to share more information!
