This is what a visual positioning looks like
A visual positioning is like a well-rooted little tree that can grow strong. It forms the core message that is spread and repeated through as many channels as possible. A visual positioning consists of three components.
Strategy
First, we develop a recognizable and distinctive brand identity, because what is the strength of well-known brands? Exactly; they are recognizable, even without brand names.
Creation
We support the brand image and the message with a clear key visual or film, which we fully tailor to your wishes. Customization is the key to success for us.
Rollout
The third and final step is to provide additional content that strengthens and deepens the message, so that little tree grows into a strong communication tree that continually bears new fruit.
This is how visual positioning works
Visual positioning begins with a technical communication challenge; the specialty of Indall. This can be a transition, innovation, or complex theme. We familiarize ourselves with the subject, gather knowledge from experts, and engage our creative minds to translate the information into a clear communication strategy.
We elaborate this strategy into sharp texts and visual concepts. After that, the positioning comes into view. We develop a strong visual brand identity and supplement this with a mix of media. One of the major advantages of visual positioning is that this foundation can be utilized in multiple ways:
As a toolkit for sales, pitches, tenders, or presentations
For e-learnings and onboarding
As visual training to strengthen internal communication
This is Indall:
Bridge builder between complex information and the target audience
Translates complex matters into a clear visual positioning
Strong technical DNA and deep understanding of the sector
The results of visual positioning
Strong visual positioning gives you plenty of opportunities to reach your target audiences. Positioning not only ensures that you are visible, but also that you showcase success stories and projects, convey innovation, and keep your customers engaged in long-term partnerships.
Qimarox: grow rapidly with media
Qimarox delivers material handling systems worldwide to the largest companies. To present their innovative solutions more effectively, we developed a powerful visual positioning. New employees learn faster through interactive e-learning, new products are seen early with concept visualizations, and ambassadors around the world work with the same presentation toolkit.
The result: Qimarox is more visible, better organized, and knows how to further accelerate their growth.
TONZON: ready for international growth
As the Dutch market leader in sustainable insulation, Tonzon is ready to grow internationally. Their innovative foil replaces traditional methods and makes sustainability affordable. To powerfully convey that mission, we developed a visual positioning. With striking campaigns and short videos, we built brand recognition and reach.
The result: increasing revenue, growing international visibility, and a brand that is ready for the world.
