In the early 19th century, photography was invented. Groundbreaking, it was finally possible to show someone else what you had in mind and to enhance your words with images. With the advent of mobile phones and AI-driven photo editing, everyone has a photo studio in their pocket, and we are overwhelmed online with photos. However, for showcasing products, prototypes, or future visions, there is a technique that is much better, namely rendering.

How do you ensure that the skilled welder does not start working for the competitor across the industrial estate? And with the advent of remote work, that senior engineer now faces competition from companies all over the country. How do you make sure that people want to work for YOUR company? Your online and offline presence, aimed at recruitment, is crucial for this. This is also referred to as employer branding, or the employer brand. But how do you build this up?

You either love it or hate it, but feedback is a crucial part of creative processes. The agency side of feedback is insightful and relatively well-manageable. However, an underestimated part is the client side. Because time is money. And especially when a complex topic is being discussed, you want to prevent your scarce and expensive engineers from spending hours fully unpacking information and providing feedback to the (external) creatives.

The larger a company, the more people work there without a technical background. For example, in HRM and finance, but also in many management positions and in the communications department. And even though they do not come into contact with the products or services that their employer provides on a daily basis, some knowledge or affinity with them is very helpful.