Have an explainer animation made?

Explainer animations are perfect for clarifying complex processes or systems. With an explainer animation, you guide the viewer through a specific process, system, or product functionality step-by-step, making the content understandable for everyone. As an animation studio in the Netherlands, specialized in translating complex topics into clear videos, Indall is an expert in creating explainer animations.

Image from a realized explanatory animation about radiator foil

Have an explainer animation made?

Explainer animations are perfect for clarifying complex processes or systems. With an explainer animation, you guide the viewer through a specific process, system, or product functionality step-by-step, making the content understandable for everyone. As an animation studio in the Netherlands, specialized in translating complex topics into clear videos, Indall is an expert in creating explainer animations.

Have an explainer animation made?

Explainer animations are perfect for clarifying complex processes or systems. With an explainer animation, you guide the viewer through a specific process, system, or product functionality step-by-step, making the content understandable for everyone. As an animation studio in the Netherlands, specialized in translating complex topics into clear videos, Indall is an expert in creating explainer animations.

“Explainer animations are perfect for making things crystal clear!”

“Explainer animations are perfect for making things crystal clear!”

“Explainer animations are perfect for making things crystal clear!”

Image from a realized explanatory animation video for TenneT (2)
Image from a realized explanatory animation video for TenneT (2)
Image from a realized explanatory animation video for TenneT (2)

What is an explainer animation?

An explainer animation, also known as an explainer, is a type of animated video that breaks down a process into clear and easy-to-follow steps. This guides the viewer through the story in an organized way, making the content understandable. There are numerous examples of explainer animations. Think of KLM’s safety instruction videos or the explainer videos from the Dutch Tax Authority. Many companies, both national and international, use them to illustrate their workflows, explain innovations, or provide customers with additional background information.


2D animation is often chosen for explainer because it offers a professional and straightforward look. A 2D style often aligns well with existing brand identities and is easy to modify or expand. This flexibility allows for the creation of a series of explainer videos over time.

And what is an 'explanimation' or 'explainer'?

Explanimation is another word for explanation animation. The word explanimation is a contraction of the English words 'explain' and 'animation'. Having an explanimation made is essentially the same as creating an explanation video or explainer video. All these different terms come down to the same thing; a short animation that explains a complex process, product, or system in a clear and understandable way. Using an explanimation is therefore a good way to give the viewer more insight and understanding.

View examples

Tonzon | Radiator Insulation

ConDoor | Assembly Instructions

TenneT | Induction voltage

What style is suitable for an explanatory animation?

For creating an explainer video, several styles are possible. The right style depends on factors such as the target audience, the content being conveyed, and the company’s brand identity. For instance, KLM chose a stop-motion style for their safety instructions. The most common style for explainer videos is 2D animation, a cost-effective format ideal for clearly explaining a process step by step. 3D animation is also frequently used, especially for instructional videos or to demonstrate how a product works. Another popular approach for explainers combines a presenter with motion graphics. This is known as the "NOS-op-3" style, where complex topics are explained in an engaging, approachable way.

Technical animation video image that depicts the operation of a smart heater (1)
Technical animation video image that depicts the operation of a smart heater (1)
Technical animation video image that depicts the operation of a smart heater (1)

Using interactive videos for explanatory animations

An innovative approach to explainer animations is the use of interactive video. With an interactive video, viewers are given various choices that determine the next segment of the video. The possibilities for using interactive video in explainer animations are endless. For example, a custom installation guide can be shown based on the user’s input, or control questions can be used in an e-learning module to quiz the learner. Interactive video can also divide the content naturally into steps. For implementing interactive videos, Indall utilizes its own developed platform or the platform of partner Ivory Studio.

The animation studio for technical animations

Animations specifically for technical companies
Animation studio Indall specializes in creating animations tailored to technical industries. Especially for machines, technical processes, and industrial installations, animations offer an ideal solution. A major advantage of animation videos is the elimination of dependence on a working prototype or suitable location. Because everything is digital, physical limitations, like safety barriers, are avoided. Internal mechanisms can also be easily shown. Supported by a voice-over if needed, a 3D animated film is an ideal and accessible way to make complex technology understandable for a wide audience.

  1. Kennismaking

Eerst de belangrijkste vragen: Wat wil je vertellen, aan wie en waarom? Geen probleem als je het nog niet zeker weet; we denken met je mee over hoe je uitleganimatie het verschil maakt. We kijken daarbij altijd naar je bestaande content en huisstijl, zodat je nieuwe uitleganimatie daar naadloos op aansluit.

  1. Concept & moodboard

Als we weten wat je wilt vertellen, bedenken we een concept dat past bij je doel en doelgroep. Zie dit stadium als een soort visuele brainstormsessie: we laten je zien hoe het er ongeveer uit gaat zien, zodat we zeker weten dat we op één lijn zitten.

  1. Script & storyboard

Hier krijgt je uitleganimatie echt vorm. We schrijven een script dat er goed uitziet én goed klinkt. Want een goede voice-over is goud waard. Vervolgens bouwen we een storyboard: een visuele blauwdruk waarin je precies ziet hoe de animatie stap voor stap wordt opgebouwd. 

  1. Productie & afwerking

Zodra het storyboard is goedgekeurd, gaan we aan de slag met het daadwerkelijke animeren. Beelden krijgen kleur, beweging, illustraties, en worden ondersteund door geluid. Tijdens dit proces plannen we feedbackmomenten in, zodat jij grip houdt op het eindresultaat zonder er continu bovenop te hoeven zitten.

  1. Oplevering & afronding

Tevreden? Dan leveren we hem op in de juiste formaten, geschikt voor je website, socials, presentatie of waar je hem ook wilt inzetten. Wil je nog een kortere versie, ondertiteling of een aparte teaser voor LinkedIn? Geen probleem. We zorgen dat je animatie niet alleen goed is, maar ook meteen klaar staat om impact te maken!

Animated application of a graph within explanation animation
Animated application of a graph within explanation animation
Animated application of a graph within explanation animation

The animation studio for technical animations

  • Moeilijk, moeilijk, makkelijk

Techniek, processen, systemen, allemaal razend interessant, maar niet altijd even makkelijk uit te leggen. Met een uitleganimatie maak je het duidelijk en aantrekkelijk. Zo snapt ook de collega van HR, de klant zonder technische achtergrond of een kritische stakeholder precies wat je bedoelt.

  • Eén duidelijk verhaal

Je kent het wel: weer een presentatie, weer dezelfde vragen. Laat een uitleg animatie het werk voor je doen. Je bespaart tijd, iedereen krijgt precies dezelfde uitleg, en jij kan door naar het volgende project. Win-win.

  • Laat het onzichtbare zien

Sommige innovaties zitten in of onder de grond, of achter schermen. Geen probleem. Met een uitleganimatie geef je letterlijk een kijkje achter de schermen. Zo maak je het onzichtbare zichtbaar – en het ingewikkelde begrijpelijk.

Animation example for an explanatory animation (1)
Animation example for an explanatory animation (1)
Animation example for an explanatory animation (1)

Interactive video

Watch video

Roland would be happy to explain to you what the possibilities of explanatory animation are!

Interactive video

Watch video

Roland would be happy to explain to you what the possibilities of explanatory animation are!

Interactive video

Watch video

Roland would be happy to explain to you what the possibilities of explanatory animation are!

Animation studio for tech

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

What can I expect from Indall?

Animated image for an explanatory animation about offshore wind farm models
Animated image for an explanatory animation about offshore wind farm models

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Receive a quote within

24 hours!

Curious? Leave a message, and receive a response within 24 hours! We are happy to think along with you.

Receive a quote within

24 hours!

Curious? Leave a message, and receive a response within 24 hours! We are happy to think along with you.