What is a product presentation?
A product presentation is a way to showcase a new product, an innovation, or the development of a service. This can be done with a PowerPoint, a video, an infographic, or a 3D animation, depending on how exciting you want to make it.
The format depends on your audience. An engineer wants to know how it works technically, while a board member primarily looks at impact and results. And then there is the investor who wants to know if it is all profitable. An interactive product presentation helps to bring all those perspectives together without needing to create three separate versions of the same story.
Ultimately, it’s about clarity, even when the subject is complex. A good product presentation immediately shows what something does and why it is cleverly designed.
Product presentation film
A product presentation film is intended for people who prefer to watch rather than guess. It is an emerging form of product presentation in which you show in a video (possibly with 2D or 3D animation) how a product works and in what context it is used. Instead of a technical story on paper, the viewer actually gets to see how something works.
It is an effective way to provide insight into what would otherwise remain hidden. Think of internal mechanisms, technical processes, or the environment in which a product comes to life. The film format makes it easy to combine different perspectives: technical, visual, and substantive.
Another advantage is that you can easily adapt the film for different target audiences or languages. And because the material is well-suited for use on websites, social media, or in newsletters, the story remains consistent, wherever and whenever you share it.
View examples
Have a product presentation made by Indall
A strong corporate video naturally begins with your company. But as a video production company with a technical background, we are happy to assist you in showcasing your best qualities. Here's how we do it:
Introduction
We always start with an introduction (online or at your location). We are curious about who you are, what the work culture feels like, what clients and customers appreciate, and where you want to go.
Pre-production
With the input from the introduction, we develop a concept that fits your identity and goals. We actively think along about the content, style, and tone of voice. Everything to ensure that the story is a realistic representation and resonates with the target audience.
Scripting
Time to sharpen the story. We process all input into a script that clarifies what we want to convey, in what order, and with whom. Good preparation ensures smooth recordings and a video that is coherent from start to finish.
Production
With the script as a basis, we bring everything to life. We film on location, capture the right moments, and ensure that the picture is right. Each shot contributes to the story you want to tell.
Post-production
In the editing, everything comes together: image, sound, voice-over, music, and possibly animations. We cut, shift, and fine-tune until it’s right. Both in content and visually. Of course, we consult along the way and schedule feedback moments.
The benefits of product presentations
Make difficult easy
With a product presentation, you can showcase an installation, turbine, or module even before it physically exists. This helps with tenders, customer proposals, and internal decision-making.
No actors needed
Design, sales, management, and execution often speak their own language. A product presentation creates a common reference point. Everyone looks at the same image, allowing decisions to be made faster and with better justification.
Stay ahead of the competition
Convincing customers of an innovative concept is not easy. Often, this phase in the process also causes delays. By making expectations clear early on with 2D animations, the process is expedited and valuable time is saved.
