Clearly communicating complex public issues
Government communication is often not very attractive: limited visually and abstract. This is problematic because information in the public sector is often complex. Regulations, procedures, and policies are necessary but difficult to understand for many target groups.
Transparency remains crucial: citizens, employees, and supply chain partners need to know what to expect. Therefore, clear, visual, and contemporary communication is more important than ever.
This is Indall:
We distill complex information down to the core
We provide structure and utilize the right communication tools
We ensure that information is understood and applied
Multimedia productions for public communication
Public communication needs to be clear and engage the target audience. How do you do that? By conveying a message through multiple channels, tailored to different target groups. Indall develops multimedia productions in which content, form, and channel reinforce each other.
Mixed media consists, for example, of:
2D- and 3D-animation
Print and visual materials
Social media content
Presentations and infographics
By intelligently combining media, a recognizable and consistent story emerges, which increases the effectiveness of the message and helps to anchor it sustainably.
External communication towards citizens and stakeholders
Public organizations communicate with many different target groups: citizens, entrepreneurs, chain partners, social organizations, and other governments.
Indall develops communication outputs such as:
Informative public communication
Campaigns around policy and services
Digital information provision
Clear explanations regarding changes
We always keep the target audience in mind so that the message is well understood by all groups.
Internal communication for the public sector
New methods, professionalization, digitalization, or changing services take time. Good internal communication makes the process smoother, and therefore we adjust our methods to the needs and the audience.
Indall supports with:
Internal campaigns
E-learning development
Management communication
Visual translation of strategy and policy
Our onboarding modules are developed with mixed media as the main principle. By explaining information in different forms to the audience, they remain engaged with the material for longer.
Indall develops onboarding modules with:
Introduction videos and animations
Interactive modules about organization, culture, and processes
Clear explanations about systems and methods
From content to execution
Indall is a partner in the entire communication process. We think along from the first question and remain involved until realization and further development.
Our approach is characterized by our substantive sharpness, creative translation, technical expertise, and structured, project-based working method.
