The challenge of communication in high tech & industry
High-tech and industrial organizations often work on products and systems that are hardly understandable to outsiders. Examples include advanced machines, automation, or innovative production techniques. Not a problem in itself, until you want to explain these matters to a broad audience.
Good visual communication bridges the gap. By making technology comprehensible, understanding, trust, and persuasiveness arise, which is essential for, for example, sales, marketing, onboarding, and internal communication.
Our services for high-tech & industry
Indall supports organizations in the high-tech and industrial sectors with a wide range of visual communication tools. These tools are always tailored to the content, target audience, and context.
Concept Development and Visual Strategy
At Indall, we never start directly with production. First, we bring the core of your technology, target audience, and communication goals clearly into focus. From there, we develop a visual concept and communication strategy that works.
We collaborate on:
Explanation of machine operation or product structure
Visualization of processes and flows
Introduction of new technologies or innovations
Support for sales and marketing presentations
Explainer videos & product videos
A good explainer video succinctly conveys what your product or solution does, for whom it is intended, and why it is relevant. Indall develops videos that are informative and convincing.
These videos are suitable for:
- Product launches
- Website and online marketing
- Trade shows and events
- Sales presentations
Instruction, training, and onboarding videos
In high-tech and industrial environments, knowledge transfer is crucial. Instructional videos and training modules ensure consistent and safe knowledge transfer.
Examples include:
- Operating instructions for machines
- Safety and compliance videos
- Onboarding of new employees
- E-learning modules for international teams
Interactive and educational content
For more complex systems or processes, we dive deep, with interactive content for additional depth. Users navigate through modules at their own pace.
Possibilities include:
- Interactive product presentations
- Digital training environments
- Educational content for customers or partners
Conceptontwikkeling en visuele strategie
Bij Indall beginnen we nooit direct met produceren. Eerst brengen we de kern van jouw technologie, doelgroep en communicatiedoelen scherp in beeld. Van daaruit ontwikkelen we een visueel concept en communicatiestrategie die werkt.
We denken mee over:
Uitleg van machinewerking of productopbouw
Visualisatie van processen en stromen
Introductie van nieuwe technologieën of innovaties
Ondersteuning van sales- en marketingpresentaties
Explainer video’s & productvideo’s
Een goede explainer video vertelt kort en bondig wat jouw product of oplossing doet, voor wie het bedoeld is en waarom het relevant is. Indall ontwikkelt video’s die informatief en overtuigend zijn.
Deze video's zijn geschikt voor:
Productlanceringen
Website en online marketing
Beurzen en events
Salespresentaties
Instructie-, trainings- en onboardingvideo’s
In hightech en industriële omgevingen is kennisoverdracht cruciaal. Instructievideo’s en trainingsmodules zorgen voor een consistente en veilige overdracht van kennis.
Voorbeelden zijn:
Bedieningsinstructies voor machines
Veiligheids- en compliance video’s
Onboarding van nieuwe medewerkers
E-learningmodules voor internationale teams
Interactieve en educatieve content
Voor complexere systemen of processen duiken we de diepte in, met interactieve content voor extra verdieping. Gebruikers navigeren zelf door modules, op hun eigen tempo.
Mogelijkheden zijn:
Interactieve productpresentaties
Digitale trainingsomgevingen
Educatieve content voor klanten of partners
Example case TenneT
Indall developed various visual communication tools for TenneT to clarify complex technical topics, such as standardization, system operation, and innovations within the energy grid. Using animations, visualizations, and videos made abstract and technical material accessible to a wide range of audiences, from internal specialists to external stakeholders.
This case shows how Indall combines technical depth with clear storytelling. Exactly this approach is of great value for organizations in high-tech and industry, where understanding and trust are crucial for success.
Here you can read more about our case for TenneT.
Why choose Indall?
Good communication is essential for high-tech and industry. Indall helps you make innovation understandable, show value, and create impact. With our unique combination of technical knowledge and creativity, we ensure that your technology is clearly communicated and understood.
This is Indall:
· Technology is central to us
· Creative without compromising on content
· Understandable for every target group
· One partner, multiple disciplines
