Tonzon's new brand positioning:
sustainability starts beneath your own feet
Client
TONZON
Tonzon, the Dutch market leader in sustainable insulation, is ready to expand internationally. With their innovative foil, they are replacing traditional insulation boards and offer affordable sustainability.
To amplify this mission globally, Indall developed a new brand positioning. The core? Maximum impact with minimal materials. With a nod to Tonzon's roots in floor insulation, we introduced the concept: "Sustainability starts beneath your own feet."
An Inspiring Corporate Film
To clearly communicate Tonzon's mission—insulating buildings as sustainably as possible—we translated the brand concept into a mixed-media corporate film.
Mixed-Media Film
This film combines video, 3D animation, and custom sound design to tell the story in a powerful and persuasive way. The visual style of the film became the foundation for Tonzon's new corporate identity.
Explainer animations that convince
To persuade end users of the insulation foil, we developed a series of explainer animations. These videos showcase the practical benefits of Tonzon’s products, from how floor insulation creates a warmer home to the compactness of the insulation package.
International growth through creative campaigns
To gain traction and build brand awareness, we developed unique web campaigns with short videos that were advertised online. Whether it was at festivals, with Olympic athletes, or in collaboration with student teams, these campaigns led to increasing revenue and growing international recognition.
