Waar moet een instructievideo aan voldoen? – 10 geboden van instructievideo’s
Author
Monique van der Wal
In the early 19th century, photography was invented. Groundbreaking, it was finally possible to show someone else what you have in mind and to enhance your words with images.
Fastforward to almost 200 years later, so much has changed. With the advent of mobile phones and AI-driven photo editing, everyone has a photo studio in their pocket, and we are inundated with photos online. But for showcasing products, prototypes, or visions of the future, there is a technique that is much better, namely rendering.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
What is rendering?
Rendering is the process of generating a graphic image with a computer, based on raw data. In practice, this means that an image is created based on one or more models. Depending on the chosen lighting, texturing, and positioning, this image can be created entirely according to your own creative insight. The most well-known example of rendering is video games, where real-time rendering takes the gamer into the story and the environment. Falling stones, running people, and flying objects, all graphical representations based on the models and algorithms used in the game.
7. Gij zorgt voor een interactief element (indien mogelijk)
Er zijn video’s die puur zenden en waarbij de kijker onderuitgezakt de informatie tot zich neemt. Wat ons betreft zijn de beste instructievideo’s interactief. Dit verhoogt de betrokkenheid en niet te vergeten de amusementswaarde.
Het toevoegen van vragen werkt goed, om te checken of de informatie goed is overgekomen. De cursist kan pas verder als de vraag juist is beantwoord. Bij een fout antwoord volgt extra uitleg.
Actieve verwerking leidt tot beter begrip én onthouden.
8. Gij zult de e-learning toegankelijk maken voor iedereen
Wat bedoelen we met toegankelijkheid? Dat iedereen de video moet kunnen volgen, ook mensen die hier soms iets meer uitdaging mee hebben. Dat betekent dat instructievideo’s zijn voorzien van ondertiteling, goed leesbaar zijn en een duidelijke voice-over hebben.
Een combinatie van spreektaal en visuele uitleg is perfect. Een goede instructievideo is niet alleen afhankelijk van of audio of beeld.
9. Gij zult de video testen met de doelgroep
Het is de bedoeling dat de kijker iets opsteekt van de instructievideo. Hoe kom je daarachter? Precies, door te testen. Door enkele gebruikers om feedback te vragen, wordt duidelijk of de boodschap inderdaad overkomt.
Hoewel de echte testfase is afgerond als de e-learning live staat, kan er ook daarna nog getest worden, door kennis te meten voor en na de video. We hebben het al meer gehad over het integreren van vragen, dat is ook nu het geval.
10. Gij maakt de instructievideo deel van een groter leerproces
Een instructievideo is geen losstaand product, maar een belangrijk onderdeel van een leerpad. Vaak is een instructievideo onderdeel van een e-learning, en de video dan ook moet aansluiten bij de voorkennis van de cursist, de opdrachten die erbij horen en theorie en teksten uit de e-learning. Verwijs in de e-learning naar de video als ondersteunend materiaal, en andersom. Maar ook als losse video, bijvoorbeeld als installatie-introductie, zal deze altijd onderdeel zijn van een breder support-pakket. Want hoe goed een instructievideo ook is, een zwaluw maakt – helaas – nog geen zomer.
